{"id":364,"date":"2011-03-31T18:28:42","date_gmt":"2011-03-31T15:28:42","guid":{"rendered":"http:\/\/www.nickdorra.com\/blog\/?p=364"},"modified":"2020-04-16T13:13:45","modified_gmt":"2020-04-16T10:13:45","slug":"the-key-question-when-financing-an-animated-film","status":"publish","type":"post","link":"http:\/\/www.nickdorra.com\/blog\/2011\/03\/the-key-question-when-financing-an-animated-film\/","title":{"rendered":"The key question when financing an animated film"},"content":{"rendered":"<p>The answer to this question is the most important decision that you will make when developing and financing an animated feature film, TV-series or any other project. Actually this applies to any other product in any other business as well. The question is:<\/p>\n<p><strong>\u201cWho is our target audience?\u201d<\/strong><\/p>\n<p>Why is this so important? Because if you are not aiming at a specified audience you will not reach anyone at all. And if your target is too wide you will choke on your goal. Only studios like Pixar have the deep pockets required to target \u2018everyone\u2019 and even their films have core and secondary audiences.<\/p>\n<p>It is of course scary to choose a target. You have to cut out a part of your potential audience. Except that they never were your potential audience to begin with. No project can be equally appealing to everybody.\u00a0 If you are bowing to one part of the market, you are showing your back-side to another. You need to make decisions.<\/p>\n<p>The target question will be asked of you over and over again during development and financing all the way to the marketing stages of the finished production. If your target is not clearly defined, or if it does not correspond with the project\u2019s other features like its visuals, you will not be able to finance your production.<\/p>\n<p>It\u2019s that simple.<\/p>\n<p><em>To keep current with Nick Dorra Productions subscribe to our mailing list:<\/em><\/p>\n\n\n<!-- Begin Mailchimp Signup Form -->\n<link href=\"\/\/cdn-images.mailchimp.com\/embedcode\/horizontal-slim-10_7.css\" rel=\"stylesheet\" type=\"text\/css\">\n<style type=\"text\/css\">\n\t#mc_embed_signup{background:#fff; clear:left; font:14px Helvetica,Arial,sans-serif; width:100%;}\n\t\/* Add your own Mailchimp form style overrides in your site stylesheet or in this style block.\n\t   We recommend moving this block and the preceding CSS link to the HEAD of your HTML file. *\/\n<\/style>\n<div id=\"mc_embed_signup\">\n<form action=\"https:\/\/nickdorra.us19.list-manage.com\/subscribe\/post?u=c764010b6c270ceb664deb5d8&amp;id=56bb807d43\" method=\"post\" id=\"mc-embedded-subscribe-form\" name=\"mc-embedded-subscribe-form\" class=\"validate\" target=\"_blank\" novalidate>\n    <div id=\"mc_embed_signup_scroll\">\n\t\n\t<input type=\"email\" value=\"\" name=\"EMAIL\" class=\"email\" id=\"mce-EMAIL\" placeholder=\"email address\" required>\n    <!-- real people should not fill this in and expect good things - do not remove this or risk form bot signups-->\n    <div style=\"position: absolute; left: -5000px;\" aria-hidden=\"true\"><input type=\"text\" name=\"b_c764010b6c270ceb664deb5d8_56bb807d43\" tabindex=\"-1\" value=\"\"><\/div>\n    <div class=\"clear\"><input type=\"submit\" value=\"Subscribe\" name=\"subscribe\" id=\"mc-embedded-subscribe\" class=\"button\"><\/div>\n    <\/div>\n<\/form>\n<\/div>\n\n<!--End mc_embed_signup-->\n","protected":false},"excerpt":{"rendered":"<p>The answer to this question is the most important decision that you will make when developing and financing an animated feature film, TV-series or any other project. Actually this applies to any other product in any other business as well. The question is: \u201cWho is our target audience?\u201d Why is this so important? Because if&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[11,36],"_links":{"self":[{"href":"http:\/\/www.nickdorra.com\/blog\/wp-json\/wp\/v2\/posts\/364"}],"collection":[{"href":"http:\/\/www.nickdorra.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.nickdorra.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.nickdorra.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.nickdorra.com\/blog\/wp-json\/wp\/v2\/comments?post=364"}],"version-history":[{"count":1,"href":"http:\/\/www.nickdorra.com\/blog\/wp-json\/wp\/v2\/posts\/364\/revisions"}],"predecessor-version":[{"id":696,"href":"http:\/\/www.nickdorra.com\/blog\/wp-json\/wp\/v2\/posts\/364\/revisions\/696"}],"wp:attachment":[{"href":"http:\/\/www.nickdorra.com\/blog\/wp-json\/wp\/v2\/media?parent=364"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.nickdorra.com\/blog\/wp-json\/wp\/v2\/categories?post=364"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.nickdorra.com\/blog\/wp-json\/wp\/v2\/tags?post=364"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}