{"id":397,"date":"2011-05-12T16:03:02","date_gmt":"2011-05-12T13:03:02","guid":{"rendered":"http:\/\/www.nickdorra.com\/blog\/?p=397"},"modified":"2020-04-16T13:15:34","modified_gmt":"2020-04-16T10:15:34","slug":"where-to-find-financing-for-your-film-part-ii-sponsorship","status":"publish","type":"post","link":"http:\/\/www.nickdorra.com\/blog\/2011\/05\/where-to-find-financing-for-your-film-part-ii-sponsorship\/","title":{"rendered":"Where to find financing for your film part II – sponsorship"},"content":{"rendered":"

This is the second part in a series of film financing blog posts. Like I wrote in the first part<\/a>, I want to outline the more or less obvious sources outside of the traditional broadcaster\/filmfund\/distributor triangle, that a film or TV producer could tap into.<\/p>\n

This week\u2019s film financing source: <\/strong>Sponsorship<\/p>\n

The idea:<\/strong> The sponsor gives you cash or in-kind products or services, in exchange for the right to display his brand in association with your project. The goal is for your film to give a positive image to the sponsor’s products, and for the sponsor’s message to reach a wider audience.<\/p>\n

What\u2019s in it for you:<\/strong> As with product placement it can be cash, depending on your audience profile and size. Often some kind of bartering is involved, where for example a media sponsor gives your production free advertising time in exchange for the benefits, or your production gets to borrow items or locations for free.<\/p>\n

The catch:<\/strong> Similar to product placement, you need a defined audience that matches the sponsor’s goals and targets. Sponsoring is not as intrusive towards an audience, as the sponsor’s message is not embedded in the story itself.<\/p>\n

How do you do it:<\/strong> There are lots of companies that specialise in building sponsorship relations between brands and sponsorable entities. But as they do a middleman’s job they will also charge a fee for their services. The other way is to pitch the same CMO’s and advertising agencies that you keep in regular contact with regarding your product placement opportunities.<\/p>\n

Examples:<\/strong> Many television programmes are “brought to you by”<\/em> a certain brand. Lot’s of films are also marketed “in co-operation with”<\/em> a media company. These vary a lot from one territory to another, even for the exact same film.<\/p>\n

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