{"id":418,"date":"2014-02-17T21:51:20","date_gmt":"2014-02-17T18:51:20","guid":{"rendered":"http:\/\/www.nickdorra.com\/blog\/?p=418"},"modified":"2014-02-17T21:51:20","modified_gmt":"2014-02-17T18:51:20","slug":"content-is-a-hygiene-factor","status":"publish","type":"post","link":"http:\/\/www.nickdorra.com\/blog\/2014\/02\/content-is-a-hygiene-factor\/","title":{"rendered":"Content is a hygiene factor"},"content":{"rendered":"<p>In motivational theory, there is a concept called &#8216;<a href=\"http:\/\/en.wikipedia.org\/wiki\/Two-factor_theory\">hygiene factors<\/a>&#8216;. These are elements of a job that do not create satisfaction, but their absence will cause dissatisfaction. Examples would be safety precautions, proper tools needed for the job etc.<\/p>\n<p>After writing yesterday that <a href=\"http:\/\/www.nickdorra.com\/blog\/2014\/02\/megatrends-for-digital-content-producers\/\">content is a necessity<\/a>, I started to think about it through this perspective: That the mere presence of content on a platform (your usual TV channel, your Facebook feed, your Spotify app) is not something that makes you inherently happy. It is a prerequisite for purchasing access (a TV set, a broadband subscription, a smartphone) in the first place, but only by having your favourite content available can the platform hope to really delight you.<\/p>\n<p>Saying that content is king derides the meaning of deeper fan engagement, offered by content brands. Generic &#8216;content&#8217; is a hygiene factor. Engaging content brands are motivators.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In motivational theory, there is a concept called &#8216;hygiene factors&#8216;. These are elements of a job that do not create satisfaction, but their absence will cause dissatisfaction. Examples would be safety precautions, proper tools needed for the job etc. After writing yesterday that content is a necessity, I started to think about it through this&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[20,27],"_links":{"self":[{"href":"http:\/\/www.nickdorra.com\/blog\/wp-json\/wp\/v2\/posts\/418"}],"collection":[{"href":"http:\/\/www.nickdorra.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.nickdorra.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.nickdorra.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.nickdorra.com\/blog\/wp-json\/wp\/v2\/comments?post=418"}],"version-history":[{"count":0,"href":"http:\/\/www.nickdorra.com\/blog\/wp-json\/wp\/v2\/posts\/418\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.nickdorra.com\/blog\/wp-json\/wp\/v2\/media?parent=418"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.nickdorra.com\/blog\/wp-json\/wp\/v2\/categories?post=418"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.nickdorra.com\/blog\/wp-json\/wp\/v2\/tags?post=418"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}