{"id":593,"date":"2016-03-02T14:37:16","date_gmt":"2016-03-02T12:37:16","guid":{"rendered":"http:\/\/www.nickdorra.com\/blog\/?p=593"},"modified":"2016-03-02T14:37:16","modified_gmt":"2016-03-02T12:37:16","slug":"your-data-or-your-gut","status":"publish","type":"post","link":"http:\/\/www.nickdorra.com\/blog\/2016\/03\/your-data-or-your-gut\/","title":{"rendered":"Do you follow your data or your gut?"},"content":{"rendered":"<p>Fastcompany recently <a href=\"http:\/\/www.fastcompany.com\/3056057\/most-innovative-companies\/how-buzzfeeds-jonah-peretti-is-building-a-100-year-media-company\">ran<\/a> a <a href=\"http:\/\/www.fastcompany.com\/3055894\/most-innovative-companies\/what-buzzfeeds-dao-nguyen-knows-about-data-intuition-and-the-future\">series<\/a> of <a href=\"http:\/\/www.fastcompany.com\/3056667\/fast-feed\/buzzfeeds-audience-spends-over-100-million-monthly-hours-on-buzzfeed\">very<\/a> interesting <a href=\"http:\/\/www.fastcompany.com\/3056063\/most-innovative-companies\/buzzfeeds-global-domination-plan-the-techniker-has-been-informed\">pieces<\/a> about how Buzzfeed has gone about their plan for world domination. While Buzzfeed&#8217;s publisher Dao Nguyen says that you can&#8217;t make decisions on data alone, the company clearly has its main focus on mining proprietary engagement data and improving its processes in a never ending loop.<\/p>\n<p>I see <a href=\"http:\/\/www.vice.com\">Vice<\/a> on the opposite end of the spectrum. While they are no strangers to utilizing data to inform their work, Vice content at least feels to me like it has a distinct voice &#8211; unlike Buzzfeed\u00a0content, where the\u00a0headlines\u00a0just scream of clickbait.<\/p>\n<p>In this <a href=\"https:\/\/gigaom.com\/2014\/10\/29\/value-in-the-media-industry-is-moving-to-the-edges-and-publishers-are-in-the-middle\/\">Gigaom article<\/a> Mathew Ingram argues that this is exactly what is happening to the media industry: The value is moving to the edges, either to those with the tech and data advantage or those with brand awareness and an original voice.<\/p>\n<p>Which end are you going for?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fastcompany recently ran a series of very interesting pieces about how Buzzfeed has gone about their plan for world domination. While Buzzfeed&#8217;s publisher Dao Nguyen says that you can&#8217;t make decisions on data alone, the company clearly has its main focus on mining proprietary engagement data and improving its processes in a never ending loop&#8230;.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,7],"tags":[13,16,25],"_links":{"self":[{"href":"http:\/\/www.nickdorra.com\/blog\/wp-json\/wp\/v2\/posts\/593"}],"collection":[{"href":"http:\/\/www.nickdorra.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.nickdorra.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.nickdorra.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.nickdorra.com\/blog\/wp-json\/wp\/v2\/comments?post=593"}],"version-history":[{"count":0,"href":"http:\/\/www.nickdorra.com\/blog\/wp-json\/wp\/v2\/posts\/593\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.nickdorra.com\/blog\/wp-json\/wp\/v2\/media?parent=593"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.nickdorra.com\/blog\/wp-json\/wp\/v2\/categories?post=593"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.nickdorra.com\/blog\/wp-json\/wp\/v2\/tags?post=593"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}