{"id":619,"date":"2016-05-12T13:03:09","date_gmt":"2016-05-12T11:03:09","guid":{"rendered":"http:\/\/www.nickdorra.com\/blog\/?p=619"},"modified":"2016-05-12T13:03:09","modified_gmt":"2016-05-12T11:03:09","slug":"better-not-more","status":"publish","type":"post","link":"http:\/\/www.nickdorra.com\/blog\/2016\/05\/better-not-more\/","title":{"rendered":"Better, not more"},"content":{"rendered":"<p>Legacy media and venture capital funded media startups have all been\u00a0chasing growth for growth&#8217;s sake for quite a while. Now\u00a0I am delighted to see that not only has\u00a0that strategy run into some fatal problems, but that there are people and organizations who dare to think differently. I&#8217;m a firm believer in doing less and better for a smaller and sharper defined target audience. Let&#8217;s hope more players in the business will catch onto this.<\/p>\n<p>Take a cup of your favourite beverage, and have a quick read through these great articles:<\/p>\n<p><a href=\"https:\/\/medium.com\/@joshuatopolsky\/your-media-business-will-not-be-saved-1b0716b5010c#.lcia6am58\">Your Media Business Will Not Be Saved<\/a><\/p>\n<p><a href=\"http:\/\/gawker.com\/internet-video-views-is-a-100-percent-bullshit-metric-1774349561\">Internet Video Views Is A 100 Percent Bullshit Metric<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Legacy media and venture capital funded media startups have all been\u00a0chasing growth for growth&#8217;s sake for quite a while. Now\u00a0I am delighted to see that not only has\u00a0that strategy run into some fatal problems, but that there are people and organizations who dare to think differently. I&#8217;m a firm believer in doing less and better&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[16,27],"_links":{"self":[{"href":"http:\/\/www.nickdorra.com\/blog\/wp-json\/wp\/v2\/posts\/619"}],"collection":[{"href":"http:\/\/www.nickdorra.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.nickdorra.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.nickdorra.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.nickdorra.com\/blog\/wp-json\/wp\/v2\/comments?post=619"}],"version-history":[{"count":0,"href":"http:\/\/www.nickdorra.com\/blog\/wp-json\/wp\/v2\/posts\/619\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.nickdorra.com\/blog\/wp-json\/wp\/v2\/media?parent=619"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.nickdorra.com\/blog\/wp-json\/wp\/v2\/categories?post=619"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.nickdorra.com\/blog\/wp-json\/wp\/v2\/tags?post=619"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}