Two weeks ago at Kidscreen I met a producer who pitched me her project in form of an app. The interesting thing about this was, that the heart of the IP would be an animated series – but she said herself that “it is cheaper to make a prototype app than a pilot”.
For her project the approach actually worked, as the app related a lot of the look and feel of the idea, and included action elements that would occur in the series as well. I doubt that this approach can be employed for most projects, as it does not do justice to a deeper storyline, but found it a great fresh approach to pitching a series.
