Legacy media and venture capital funded media startups have all been chasing growth for growth’s sake for quite a while. Now I am delighted to see that not only has that strategy run into some fatal problems, but that there are people and organizations who dare to think differently. I’m a firm believer in doing less and better for a smaller and sharper defined target audience. Let’s hope more players in the business will catch onto this.
Take a cup of your favourite beverage, and have a quick read through these great articles: