Better, not more

Legacy media and venture capital funded media startups have all been chasing growth for growth’s sake for quite a while. Now I am delighted to see that not only has that strategy run into some fatal problems, but that there are people and organizations who dare to think differently. I’m a firm believer in doing less and better […]

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Do you follow your data or your gut?

Fastcompany recently ran a series of very interesting pieces about how Buzzfeed has gone about their plan for world domination. While Buzzfeed’s publisher Dao Nguyen says that you can’t make decisions on data alone, the company clearly has its main focus on mining proprietary engagement data and improving its processes in a never ending loop. […]

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Put the audience first

With the release of iOS 9 there’s quite a buzz around Apple enabling content blocking in Safari. Many media companies are concerned about the future, but John Gruber says it quite well when he writes: It’s because of the choices the publishers themselves made, years ago, to allow themselves to become dependent on user-hostile ad networks […]

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