With the release of iOS 9 there’s quite a buzz around Apple enabling content blocking in Safari. Many media companies are concerned about the future, but John Gruber says it quite well when he writes:
It’s because of the choices the publishers themselves made, years ago, to allow themselves to become dependent on user-hostile ad networks that slow down the web, waste precious device battery life, and invade our privacy.
The pursuit of short term gains has put an entire industry in a predicament, now that the audience is fed up with how they are being treated. A good lesson for any kind of business.
