Better, not more

Legacy media and venture capital funded media startups have all been chasing growth for growth’s sake for quite a while. Now I am delighted to see that not only has that strategy run into some fatal problems, but that there are people and organizations who dare to think differently. I’m a firm believer in doing less and better […]

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Put the audience first

With the release of iOS 9 there’s quite a buzz around Apple enabling content blocking in Safari. Many media companies are concerned about the future, but John Gruber says it quite well when he writes: It’s because of the choices the publishers themselves made, years ago, to allow themselves to become dependent on user-hostile ad networks […]

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Content is a hygiene factor

In motivational theory, there is a concept called ‘hygiene factors‘. These are elements of a job that do not create satisfaction, but their absence will cause dissatisfaction. Examples would be safety precautions, proper tools needed for the job etc. After writing yesterday that content is a necessity, I started to think about it through this […]

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