Prediction #2: More producers embrace the new forms of content
Continuing my series of posts on the “6 predictions for 2016“, here’s an elaboration on number two. The point I want to make with this predict...
Tag: audiences
Put the audience first
With the release of iOS 9 there’s quite a buzz around Apple enabling content blocking in Safari. Many media companies are concerned about the future, but ...
The key question when financing an animated film
The answer to this question is the most important decision that you will make when developing and financing an animated feature film, TV-series or any other pro...
Are test screenings feasible for European productions?
Here’s a good article on Variety about how marketing concerns have started to play a bigger role in European productions. The attitudes are changing, even...
Crowdfunding 101
The 26th Interfilm festival for shortfilms was held in Berlin last week. In addition to some great screenings I also attended the ShortFriday event, which inclu...
Animation is a “born global” business
The headline is borrowed from Petteri Pasanen, producer of the Helsinki-based Anima Vitae studios, who put it forward in his presentation at the Animation Finan...
The problem with defining target groups
Working as a hired producer on the Sirius Express series for the Elokas Co-operative, I’ve run into a problem common to producers: We’ve shown the p...