Do you follow your data or your gut?

Fastcompany recently ran a series of very interesting pieces about how Buzzfeed has gone about their plan for world domination. While Buzzfeed’s publisher Dao Nguyen says that you can’t make decisions on data alone, the company clearly has its main focus on mining proprietary engagement data and improving its processes in a never ending loop. […]

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Brands anchor retention

The tech news feeds for the last few days have been full of reports on ‘Candy Crush’ maker King’s IPO plans and Facebook’s $19 billion acquisition of Whatsapp. What is interesting in both of these cases is the premium that is placed on audience reach, while audience retention is (IMHO) currently not guaranteed. Both companies can […]

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